“Think different” – the drive to Apple’s innovative approach to their products and a promise to their customers. Today it is the most valuable brand today and has held this title consistently since 2013. Apple’s product designs are like no other given how well the brand has evolved. On top of this, it still remained […]

From the early days of its inception, Coca-Cola had to deal with bad customer perceptions. It started with the then most famous ingredient of coke, the cocaine extract. Coca-Cola didn’t become a global powerhouse overnight, it has seen its time through its fight with Pepsi, the world war, and the emergence of the coke copycats. […]

Over time, branding has evolved from logos and catchy jingles to become more complex. The audience is becoming more skeptical of companies trying to sell them anything. This is why branding has evolved into one of the key elements for any successful business or product. It’s a common mistake for small business owners to start […]

Building brand culture. You may theoretically understand the goals of a company’s branding strategy, but do you actually know what those goals look like in action. Every company is unique, so there may be little consistency from the “norm.” Most companies have a list of their logos and corporate colors, but to embody a brand’s […]

Let’s have a look at Nike – the most valuable apparel brand. Nike has been the world’s most valuable apparel brand in the Brand Finance report for 7years in a row. But how is this possible. Even after losing value in 2021, Nike is still more than 2 times valuable than second-place Gucci. But why […]

Branding is the heart of every successful business. Take a look at any successful company, and you will see they are all highly branded. Above all, knowing what these terms mean will help you build your brand effectively. It’s crucial to understand what your target audience wants, what they’re looking for in a brand, and why they would […]